Media Violence Essay -- essays research papers

Does entertainment influence society's attitude towards violent behavior? In order to fully answer this question we must first understand what violence is. Violence is the use of one's powers to inflict mental or physical injury upon another; examples of this would be rape or murder. Violence in entertainment reaches the public by way of television, movies, plays, music, and novels. Through the course of this essay it will be proven that violence in entertainment is a major factor in the escalation of violence in society, once this is proven we will take all of the evidence that has been shown throughout this paper and come to a conclusion as to whether or not violence in entertainment is justified and whether or not it should be censored.   Ã‚  Ã‚  Ã‚  Ã‚  Television with its far reaching influence spreads across the globe. Its most important role is that of reporting the news and maintaining communication between people around the world. Television's most influential, yet most serious aspect is its shows for entertainment. Violent children's shows like Mighty Morphing Power Rangers and adult shows like NYPD Blue and Homicide almost always fail to show human beings being able to resolve their differences in a non-violent manner; instead they show a reckless attitude that promotes violent action first with reflection on the consequences later. Contemporary television creates a seemingly insatiable appetite for amusement of all kinds without regard for social or moral benefits (Schultze 41). Findings over the past twenty years by three Surgeon Generals, the Attorney General's Task Force on Family Violence, the American Medical Association, the National Institute of Mental Health, the American Psychiatric Association, the American Psychological Association, the American Academy of Pediatrics, and other medical authorities indicate that televised violence is harmful to all of us, but particularly to the mental health of children (Medved 70-71).   Ã‚  Ã‚  Ã‚  Ã‚  In 1989 the results of a five year study by the American Psychological Association indicated that the average child has witnessed 8,000 murders and 100,000 other acts of violence on television by the time he or she has completed sixth grade. In further studies it was determined that by the time that same child graduates from high school he or she will have spent 22,000 hours w... ...p;  Ã‚  Ã‚  Ã‚  If the government ever did censor violent entertainment who knows where they would stop, or even if they would. Perhaps they would try to censor violent speech or try to censor the speech of those who disagreed with the actions of the government. The simple message is don't promote censorship, because it could easily get out of hand, and as the old saying goes â€Å"the road to hell is paved with good intentions†. There are then only two ways to get rid of the violent entertainment in our lives: we could shame those who make the violent movies, television shows, books, and plays, into having a social conscience, making them be less prone to creating violent entertainment; or we could simply solve the problem ourselves, with a push of a button, or the turn of a page. Work Cited ~ American Rifleman (1993). TV Violence: Does it Cause Real-Life Mayhem? Lamson, Susan R, 19-23, 30-50, 100-109 ~ Greenhaven Press, (1992). Youth Violence. Leone, Bruno, 32-48. ~ www.nccev.org/violence/statistics/statistics-media.html ~ www.columbia.edu/cu/21stC/issue-1.2/Media.html ~ www.health.org/govpubs/ms714.html ~ www.pbs.org/newshour/forum/ september99/media_violence.html

Consumption Of Beverages By Children Health And Social Care Essay

The ingestion of drinks by kids has changed in the types and measures ( Marshall et.al, 2003 ) , in such a manner that milk and H2O consumptions have decreased and fruit juices and carbonated soft drinks have increased ( Heller et.al, 1999, cited by Sohn et.al 2006 ) . This alteration is of the involvement of the public wellness concern because it is may be associated to both general wellness diseases e.g. fleshiness and diabetes ( Marshall, 2003 ) , and unwritten wellness diseases e.g. dental cavities and dental eroding ( Tahmassebi e.t.al, 2006 ) . Sugar ingestion has besides increased in developing states ( Ismail et al. , 1997 ) ; this is besides applied to carbonated soft drinks ingestion in the Sultanate as late reported ( WHO, 2005 ) . However, the effects of these forms of ingestion of soft drinks on dental cavities have non good studied ( Sohn et al, 2006 ) . Furthermore, it is described that the deductions of soft drinks on dental cavities is weak or non existing ( Froshee and Storey, 2004 ) . Main account for this is that fluoride exposure has weakened this relationship ( Karjalainen, 2007 ) . Consequently, some writers concluded that soft drinks are non serious menace to dental cavities, and the schemes to cut down dental cavities should be based on good unwritten hygiene and the usage of fluoridated toothpastes ( Froshee and Storey, 2004 ) . Although dental cavities is worsening in developed states, the state of affairs is non the same in developing states ( Moynihan and Petersen, 2004 ) . Sultanate of Oman is a underdeveloped state, and the three national studies of the prevalence of dental cavities in schoolchildren in Oman are in consistent with this construct ( Alismaily et al. 1996 ; Alisamaily e.t.al, 1997, Alismaily et al, 2004 ) . And the prevalence is expected to increase in this state ( MOH, 2010 ) . The school preventative unwritten wellness programme didn & A ; acirc ; ˆâ„ ¢t discourse the issue of high ingestion of carbonated soft drinks to increase the consciousness among the wellness attention workers in the school particularly the dental squad and the pupils. This is besides applied to the dietetic guidelines in Oman, although they recognised the issue of carbonated soft drinks but there are no guidelines to understate the effects of these drinks other than urging cut downing the ingestion of sugary drinks. Against this background to develop unwritten wellness publicity programmes to cut down dental cavities prevalence in this group of the population and related to soft drinks ingestion should be based on grounds based relationship between dental cavities and the ingestion of soft drinks.soft drinks and public wellnessThe addition in the ingestion of soft drinks raises the concern of public wellness as it may be related to both general wellness e.g. fleshiness, and unwritten wellness e.g. dental cavities and dental eroding.1.1.1soft drinks and fleshinessThe rate of fleshiness is associated with overconsumption of soft drinks ( Marshall et al, 2003 ) . This is because of the addition in energy consumption which is related to soft drink ingestion ( Guthrie and Morton, 2001cited by Shenkin et al. , 2002 ) . Obesity is a chief public wellness involvement as it is linked to chronic disease e.g. cardiovascular diseases and diabetes type2, which are historically associated to old age but now a re being seen often in kids and stripling ( Shenkin et al. , 2002 ) .1.1.2. Soft drinks and dental erodingDental eroding is the loss of the difficult tissue of the tooth without engagement of bacteriums ( Barbour et al. , 2008 ) . The demineralization of enamel occurs when the PH falls below the critical value 5.5, thereby a drink or a nutrient of PH lower than 5.5 may do eroding ( Moynihan and Petersen, 2004 ) . There is grounds of prevalence increasing of dental eroding in industerlised states, and this is related to increase in tendency of acidic drinks ingestion ( Moynihan and Petersen, 2004 ) .1.1.3 Soft drinks and dental cavitiesDental cavities is the loss of tooth tissue mediated by bacteriums. It is a multifatorial disease, where the bacterium in unwritten pit ( streptococcus Mutans ) ferments the saccharides ( sucrose and fructose ) this produces acid which lowers unwritten PH below 5.5 and demineralises the tooth construction ( Marshall et al. , 2002 ) . Soft drinks are rendered cariogenic because they contain high sum of saccharose and fruit sugar, there are 10 spoons of these sugars in one 12 ounce can of sugary sodium carbonate ( Shenkin et al. , 2002 ) . Another factor is its acidogenicity, most of these merchandises have PH below the threshold degree of 5.5, their PH in the scope of 2.5-3.5 ( Milosevic, 1997 cited by Shenkin et al. , 2002 ) , and this may do dental cavities and dental eroding ( Shenkin et al. , 2002 ) . Although sugar is an aetiologic factor of dental cavities but the extent of its consequence is besides determined by other factors these are ; frequence and sum of consumption, exposure to fluoride either locally e.g. toothpaste, or consistently by H2O fluoridization, and besides the degree of bacteriums ( Shenkin et al. , 2002 ) . In a systematic reappraisal by Burt and Pai to measure the association between sugar ingestion and cavities risk they found that two surveies out of 36 have strong relation between these two factors whereas the remainder either moderate or no association ( Burt and Pai, 2001 ) . And sing the association between soft drinks ingestion and dental cavities there is incompatibility in the consequences and the relation is less recognized ( Marshall, 2003 ) . This led some writers to urge that the scheme of dental cavities bar should be based on bettering unwritten hygiene than sugar limitation ( Gibson and Williams, 1999 ; Froshee and Storey, 2004 ) .The tendency of Soft drink ingestion in developed states and in OmanIn USA there is an addition in the ingestion of soft drinks in schools in the last 30 old ages and there is a diminution in dairy ingestion ( Shenkin et al. , 2002 ) . A scope of 56 % -85 % of schoolchildren consume 1 soft drink daily at least ( commission on School Health, 20 04 ) . In Oman the tendency of Soft drink ingestion is besides increasing. International Marketing Economic Service ( IMES ) reported that the ingestion of soft drinks in Oman has increased between 2001 and 2005, in 2005 the market was around US $ 87 million, and the most popular carbonated soft drink was Mountain Dew ( IMES Consulting, 2006 ) . Among school age kids, it was identified by Global School Survey ( GSHS ) in 2004 that 33.4 % of the Omani pupils drink carbonated soft drinks which are specifically Coke, Pepsi, and Mountain Dew two or more times per a twenty-four hours in the last 30 yearss. Actually this was one of the most alarming behaviours found in this questionnaire, and it recommended the execution of national scheme to better the school community & A ; acirc ; ˆâ„ ¢s wellness ( WHO, 2005 ) .20012002200320042005Entire ingestion 341.5 340.1 360.6 385.2 424.6 Volume growing 9.0 % -0.4 % 6.0 % 6.8 % 10.2 % Table1. Trend of soft drink ingestion in Oman. Source ( IMES, 2006 ) .The belongingss of carbonated soft drinks in OmanIn a survey done by me in 2000 as an undergraduate pupil in the signifier of Summer Project the belongingss of common drinks in two metropoliss from two states ; Cork metropolis in Republic of Ireland and Jalaan metropolis in Sultanate of Oman related to dental wellness are analysed, and these are the PH and fluoride content ( DOHC, non mentioned ) . The PH and the fluoride content of the common carbonated soft drinks in jalaan metropolis from Oman are summarised in table2.Carbonated soft drinksFluoride ( ppm )pHEverves Club Soda 0.38 4.97 Royal Strawberry 0.49 3.36 Fairy 0.01 2.85 Kaliber 0.37 4.20 Miranda Apple 0.22 2.98 RC Cola 0.32 2.61 7 up 0.20 3.10 Fanta Orange 0.01 3.29 Miranda Orange 0.44 2.90 Coca Cola 0.01 2.77 Mountain Dew 0.27 2.55 Table.2. PH and fluoride degree of carbonated soft drinks in Jalaan metropolis ( beginning DOHC ) We can see these samples are representative of the hall state as there are merely three local manufacturers and one importer of carbonates in Oman and each manufacturer is for different trade names e.g. Cola and Pepsi trade names ( IMES confer withing, 2006 ) . The mean PH for the carbonated soft drinks was 3.23 which is below the critical value 5.5 as we mentioned earlier which render these drinks as potentially cariogenic and erosive. The mean fluoride degree was 0.25 ppm ; this is below the populace fluoridated H2O in Oman which is 0.5ppm ( Alismaily et al, 2004 ) . Unfortunately there is no information sing the ingestion of bottled H2O in schoolchildren, and if the form that carbonated soft drinks is replacing the usage of bottled H2O so the exposure to fluoride is less than the optimum preventative degree and this will increase the prevalence of dental cavities.The tendency of dental cavitiesAlthough there is an addition in the ingestion of soft drinks in developed states the pr evalence of dental cavities is worsening in the last 30 old ages in these states, and it is increasing in developing states ( Moynihan and Petersen, 2004 ) . This is attributed to the exposure of fluoride ( Karjalainen, 2007 ) .The tendency of dental cavities in OmanThere were three national studies conducted in Oman to find the prevalence of dental cavities in three group school kids. The prevalence was 84.5 % in 6 old ages old kids ( Alisamaily e.t.al, 1997 ) , and it was 58 % in 12 old ages kids ( Alismaily e.t.al, 1996 ) . When the same cohort was examined three old ages subsequently the prevalence increased to 69 % ( Alismaily et al, 2004 ) . The Mean DMFT has risen from 1.5 to 3.2, and those who were cavities free fallen from 42 % to 27 % ( Alismaily et al, 2004 ) .Actually these figures are alarming if we put in our head that about 35.3 % of the Omani population are under 15 old ages of age ( MOH, 2008 ) so the prevalence of dental cavities is high in the tierce of the popula tion. These studies besides expect the prevalence is on the rise ( MOH, 2010 ) . And since the 2nd study there was a call for the development of preventative unwritten wellness plan ( Alisamaily e.t.al, 1997 ) . Although the tendency of the prevalence of dental cavities can be recognized in these three studies, the determiners of dental cavities in these age groups e.g. the dietetic wonts of sugar consumption are non determined yet there is an addition of ingestion of carbonated soft drinks. These factors are of import to develop a preventative scheme for dental cavities.The consequence of dental cavities on quality of lifeOne of the most common chronic diseases in kids is dental cavities and it can impact school attending ( Marshall et al, 2003 ) . In all over the universe, kids with dental cavities might acquire apprehensiveness from others because of their visual aspect, anxiousness and hurting, malnutrition because eating diet with low fruit, and early loss of the tooth ( Moynihan and Petersen, 2004 ) . For these grounds it is of import to cut down the prevalence of dental diseases in Oman as it is besides a preventable disease.The current dietetic guidelines in Oman sing dental cavities and soft drinksThe hazard factors presented in the dietetic guidelines which are associated with dental cavities are the sum and frequence of free sugar consumption and undernutrition, and those which are associated with cut downing dental cavities are fluoride exposure, difficult cheese and masticating gum ( MOH, non mentioned ) . Actually these factors are taken from WHO study of Diet, Nutrition and Prevention of Chronic diseases on 2003 ( WHO,2003 ) , nevertheless carbonated soft drinks are non specifically associated with dental cavities in the guideline nor even the best ways to cut down its effects have been discussed ( MOH, non mentioned ) . Furthermore the Manual Guidelines for Preventive School Oral Health Programme which was developed in 2005 in Oman didn & A ; acirc ; ˆâ„ ¢t discourse the issue of soft drinks and its impact on dental wellness, and this including besides the unwritten wellness instruction programme in schools ( MOH, 2005 ) .The purposeReview the association between the ingestion of carbonated soft drinks and dental cavities experience among schoolchildren. Develop unwritten wellness recommendations related to soft drinks ingestion for kids ( in schools ) in Sultanate of Oman.The aimsConduct a literature reappraisal to measure the relationship between ingestion of carbonated soft drinks and dental cavities experience among schoolchildren. And finding the factors that minimise or cut down the cariogenic consequence of carbonated soft drinks. Review the grounds base on the bing wellness publicity recommendations for carbonated soft drink ingestion among schoolchildren. Make recommendations for the ingestion of soft drinks by schoolchildren in Oman.

A SWOT Analysis on Zespri International Ltd. - Free Essay Example

Sample details Pages: 6 Words: 1737 Downloads: 8 Date added: 2017/06/26 Category Business Essay Type Case study Did you like this example? TASK 1 New Zealand is second largest kiwi fruit producing company in the world, next to Italy. New Zealand kiwi fruit are now market under the brand name Zespri. Zespri International Ltd. is owned by 2,700 local growers through Zespri Group Ltd which was established in 2000. SWOT analysis Strengths Brand Strength and size. New Zealand and growing expertise. Willingness to invest. Product Variety. Relationships with growers. Weaknesses Don’t waste time! Our writers will create an original "A SWOT Analysis on Zespri International Ltd." essay for you Create order 9- month growing season Marketing limited to saturated markets High production and distribution costs Relatively small growth in orchards compared to completion Internal grower coriflicts Opportunities Niche market opportunity. Marketing opportunities. Room for growth in existing markets. Greater industry collaboration. Technological opportunity for increased efficiency. Threats Competition ,Enza or other fruit companies. Threat of legislation spurred by Enza. Number of diseases (PSA, Batteries) Environmental Threats 1.1 a) Operational objectives- It has tight logistical control; kiwi is only accepted after it is inspected, loaded and on a ship to its destination. Each kiwi can be traced back to a packing plant and farm it came from. There is also tight control on licensing to produce the brand. The Gold variety is very profitable for growers. The facilities built near large sales areas are essential to the effective operation of Zespri. During the growing season, Zespri closely monitors each marketà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance and re-optimizes product allocation when necessary. Zespri provides a 12 month supply of kiwis is to keep market share in this market. b) Operational policies and procedures- 2700 orchard owners in New Zealand (4000 farmers worldwide) Zespri has built an industry of producers who are passionate, committed and customer oriented. Clean, green image of New Zealand, together with optimal soil, light, temperature, and rain conditions for growing, has given them the co mpetitive advantage. It was harvested after fruit must by specially trained graders, sorts the visual inspection of fruit for deficiencies, pests and diseases and will be sorted. Fruit with defects are removed at this point and the remaining fruit by size (fruit weight) sorted prior to packaging. Most Kiwis by hand in specially packaged Zespri. The filled cartons or trays on pallets before being stacked in cool storage. c) Target Dates- To promote its products, Zespri offers supermarket sampling and in-store promotions, including exercising corporate social responsibility such as supporting blood donation appeals. Their advertising highlights a key point of difference à ¢Ã¢â€š ¬Ã¢â‚¬Å" the health benefits of kiwifruit. A kiwifruit has twice the vitamin C of an orange and is high in fibre. Advertising is based on creating an emotional connection with the customer. The business has created a single simple message: Zespri gives you pure vitality to share a wonderful lif e. The government has increased costs of traditional advertising for Zespri through government regulations. These regulations have cut the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s television advertising time. Social networking now offers a more cost-effective advertising option. With 420 million Chinese internet users, this can help Zespri increase market share. This type of marketing is in line with the characteristics of Zesprià ¢Ã¢â€š ¬Ã¢â€ž ¢s target market. The one-child policy in China has also had implications for social media à ¢Ã¢â€š ¬Ã¢â‚¬Å" social media is seen as a way to make friends, which makes it a useful marketing tool. d) Human and other resource Human Resource- Experts in the star fruit marketing field must be acquired to determine how to license star fruit growers and gain market penetration in this field. Technical database employees should be hired to develop a new functional tracking and communication system and train Zespri employees in its use for the star frui t market. Also star fruit cultivar development experts will need to be employed to gain a challenger position in the star fruit market. Financial Resources- License fees from licensed star fruit growers must be collected to help finance the marketing of the new product and new cultivar development of this segment of business. A start up loan from a financial institution may be needed to cover initial costs of procuring the new licensing, information, control, cultivar development, and marketing systems if retained earnings prove to be insufficient. 1.3 1)The world leader in kiwifruit in both quality and price, and work to introduce new fruits to the world market: Continue development of kiwifruit in order to create a better more sustainable fruit to the world on a year round basis. Focus on consumer demands to provide the most desired product to the end user. Develop new fruits to introduce to the world market. This new mission statement will serve as a guidepost for the new direction of Zespri. 2) The company policies and producers both are follow the rule every body work under the security and safe area they provide the first aid kits and another small kind safety and work thing. 3) Zespri misson are there they provide best Quality to consumers and always look on our mission : Brand-based consumer focus. Customer relationships and innovation. Cost-effective sourcing of superior fruit globally. 4) They got our goals with provide a best quality to market and make our brand best in the world. With best best quality product they are best company in the world. Task 2 2.1 kiwifruit is transported in a controlled atmosphere (cold chain) and the quality must be preserved along all the passages. Post-harvest operations do influence quality. And the logistics from point of origin to point of consumption might affect it. Controls of quality, pesticide residues, fruit maturity and the postharvest management in general affect fruit quality, the shelf life and export price. 2.2 ZESPRI Executive summary This report provides an analysis and evaluation of the current situation of 74 kiwifruit growers located in the centre of Italy (Latina), and their collaborations with cooperatives and Zespri. In particular this study has the objective à ¢Ã¢â€š ¬Ã…“To provide recommendations on opportunities for productivity improvements of the Italian Zespri kiwifruit chain by investigating how farm management practices and chain players related activities have positive or negative effect on growersà ¢Ã¢â€š ¬Ã¢â€ž ¢ performanceà ¢Ã¢â€š ¬Ã‚ . On one hand, the main focus is to investigate farm managerial and technical practices adopted; on the other hand, the study then refers to chain actorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ activities and interests such as technical assistance, information exchange, diffusion of innovations, and chain management practices that might influence growersà ¢Ã¢â€š ¬Ã¢â€ž ¢ productivity. The research strategy includes a preliminary desk research combined w ith a survey approach. Through the literature review, theories concerning farm management and chain factors were selected and converted into indicators. Then, a questionnaire based on theories previously selected was designed to collect direct information from the target population. Analysis conducted with SPSS includes calculation of the answered questionnaires with descriptive statistics indicators describing main tendencies of the population. And 11 assumed relationships were formulated and calculated by correlation analysis. Introduction Zespri International Limited was funded in 1997 as a global marketing organisation, providing a Single Point of Entry (SPE) for the export of New Zealand grown kiwifruit (Zespri, 2012). The differentiation strategy based on promotion, new variety appeal, best kiwifruit quality and 12-monthsà ¢Ã¢â€š ¬Ã¢â€ž ¢ supply has been achievable through its complex supply chain. The global distribution network from the producing countries to the cons uming ones is controlled and guaranteed with more than 250 employees worldwide. Zespri commercializes more than 30% of the worldwide exported kiwifruit in over 50 countries. This has been possible by the co-ordination of kiwifruit, capital and information flow and by the strong of relationships with growers, cooperatives and consumers. Objectives Along with the new mission statement we have developed several objectives to help guide the company to achieve its long term goals these objectives are as follows: Improve customer service by, growing consumer knowledge of kiwifruit in order to broaden possible customer basis and use current communication channels to introduce new fruits to the world market. Improve our ability to do better than the competition by, using current marketing channels to inform consumers as to the high quality of Zesprià ¢Ã¢â€š ¬Ã¢â€ž ¢s kiwifruit and work with growers around the world to encourage cooperation in order to create a more sustainable global year round supply. Improve productivity by, continuing research in new cultivars in order to create more efficient and productive cultivars and develop distribution channels that are more reliable and product less carbon pollution. Improve profitability by diversifying production into areas with lower cost production. Improve employee performance and satisfaction by, developing incentive based plans in order to encourage global cooperation between managers and provide access to a global network of employee resources that allows employees to create and share new ideas and developments. Finally create innovation by encouraging all employees to supply input on ways to better the company and provide rewards to employees that develop new business models. Organization- Zespri must maintain a solid public image in star fruits branded by Zespri. Brand equity is what makes consumers pay a premium for the Zespri brand, and the same image must been realized by consumers of Zespri branded s tar fruit. Operations- Tight logistical control of fruit and market monitoring will continue to be used in star fruit markets to promote success. A 12 month supply and offshore sales support are vital to be carried over to star fruit marketing based on the success of these tactics in kiwi fruit marketing. This must also be continued and improved in kiwi marketing endeavors to gain market penetration in foreign markets. Human resources- The past experience of the sales staff with the fruit marketing industry will be essential in promoting new products. This sales force will be able to adapt and gain new knowledge of the star fruit industry along with the new expert employees that are hired. Conclusion Zespri estimates the business could grow 10-20 times bigger in the Chinese market. Chile is emerging as a major competitor. To stay ahead and maintain their price differential, the business must expand. The company is consistently researching different varieties and the poss ibility of co- branding à ¢Ã¢â€š ¬Ã¢â‚¬Å" which they have done in Japan with a yoghurt company. They are also branching into organic varieties, and have an importer already in China. Recommendations With the all the buzz around the 2010 Dietary Guidelines Advisory Committee Report, ZESPRI is eager to share the good news that kiwifruit satisfies many of the committeeà ¢Ã¢â€š ¬Ã¢â€ž ¢s top recommendations. The final guidelines are expected to draw heavily from the report, which will address the challenges of an obese and overweight, yet nutrient-deficient population. So where do the recommendations and kiwifruità ¢Ã¢â€š ¬Ã¢â€ž ¢s nutrition profile align? This fuzzy little fruit answers the call for Americans to consume more whole fruit, more low-calorie/nutrient-dense foods and more potassium and fiberà ¢Ã¢â€š ¬Ã¢â‚¬ two of the four à ¢Ã¢â€š ¬Ã…“nutrients of concernà ¢Ã¢â€š ¬Ã‚  called out by the DGAC.